Business Motivation Model Training

Business Motivation Model - 1 Day Course

For organizations seeking to model their business motivation constructs using a standard notation.

Why Choose This Course?

The course appeals to organizations looking for a semantically rich notation that is specifically designed for modeling high level business concerns. The BMM standard allows the modeler to formally capture business related metadata that usually resides in a plethora of documents, spreadsheets, Visio diagrams or other artifacts, into the same repository where business processes, Use Cases, requirements and many other analysis & design objects reside, opening the way for end-to-end traceability.

Course Overview

The Business Motivation Modeling (BMM) course covers the official OMG™ standard notation as implemented in the Enterprise Architect tool.

BMM allows the capture of the business ends (visions, goals, objectives,...), means (strategies, tactics, rules, ...) impacts, SWOT assessments and influencers (customers, partners, resources,...).

Besides teaching the notation, the course instructs the student on the SWOT Analysisuse of the core tool features such as searching and documentation generation.
In addition to hands-on exercises and best practice recommendations,the material includes a set of non standard business-related artifacts and diagrams provided by Sparx Systems:

- Balanced scorecard.
- Strategy map.
- Value chain.
- Flowchart.
- Org chart.

What Will You Learn?

Course Modules

Module: Introduction to Enterprise Architect

  • User Interface
  • Managing Projects
  • Managing Diagrams
  • Creating Diagram Elements
  • Managing Diagram Element Appearance
  • Deleting Model Elements
  • Managing Connectors
  • Managing Package Content
  • Tool Configuration

Module: Business Motivation Model

  • Ends Concepts
    • Vision, Goal, Objective
  • Means Concepts
    • Mission, Strategy, Tactic, Rule, Policy
  • External Influencers
    • Competitor, Customer, Supplier, Regulation,...
  •  Internal Influencers
    • Assumption, Corporate Value, Infrastructure,...
  • Assessment
    • SWOT Analysis, Impacts, Risks, Rewards,
  • Related Concepts
    • Organization Unit, Process, Asset, Business Rule

Tool Features

Module: Traceability and Navigation
  • Overview
  • The Relationships window
  • The Relationship Matrix
  • The Traceability window
  • Other traceability features
Module: Core Features
  • Documentation Generation
  • Document Artifacts
  • Model Searches
  • Managing Baselines and Comparing Models
Module: End-to-End Exercise
  • The online bookstore model (or a User defined exercise)


Who Should Attend?

Business analysts, project managers and other business stakeholders.


This course helps participants respond quickly to the growing demands for integrating business motivation and business architecture viewpoints into the overall model portfolio. These models are then amenable for mapping to lower level analysis and design artifacts, opening the way for complete end-to-end traceability between the needs as expressed by the business, and the solutions provided by IT.

Available Courses

Contact us for a customized curriculum!

This Training Is Available Via...

Online Delivery

Online web-based class, from the comfort of your desk!

Course Inquiry Form

To inquire about pricing, availability, or other information related to this training course please, tell us your requirements by completing the form below (alternatively call us at the number specified in the Contact Us page).

Please view our Privacy Policy page if you have concerns about filling out this form.

We will respond to you as soon as possible.


  • Complete all required fields.
  • Hit Backspace to clear fields.
  • Please wait for confirmation after clicking Send.